by carterjmrn | Nov 28, 2019 | Women Power
If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is how many husbands here refer to their wives in public. In 2016, finally more Japanese men were for women working than against it...
by carterjmrn | Nov 14, 2019 | Ageing and Generations, Aging Technology
Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations. They are more active, have more interests, and are at a stage in...
by carterjmrn | Nov 5, 2019 | Ageing and Generations, Aging Technology
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan. Three key tech themes for preserving, empowering and...
by carterjmrn | Sep 17, 2019 | Ageing and Generations
Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! Japan’s seniors are the nation’s most active consumers, and their numbers are swelling. By 2022, senior, also known as silver, consumers are...
by carterjmrn | Sep 9, 2019 | Changing World of Work
5 Lessons on business in Japan Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said it terminated its management contract with 49-year-old Hiroyuki Miyasako. Yoshimoto is Japan’s largest entertainment agency, with several...
by carterjmrn | Jul 25, 2019 | Carter Group Viewpoints, Green Consumer
While the green branding and sustainable product market in Japan may trail that of other developed countries, you can’t say that it hasn’t made a splash. Starting as early as 2007, JMRN noticed that there was a strengthening demand for authenticity as many Japanese...
by carterjmrn | Jul 18, 2019 | Carter Group Viewpoints, Changing World of Work
In 2007, JMRN pointed out that young Japanese dads were starting to take a much more proactive role in parenting, and young moms were becoming much more independent with a deep-seated need to be recognized as autonomous individuals beyond the label Okaasan. The rising...
by carterjmrn | Jul 16, 2019 | Internationalization, Japan Market Entry
You have heard it before: Their diet endows Japanese people with centennially long lives, slender figures, and generally good health. The designation of washoku (Japanese cuisine) by the United Nations Educational, Scientific, and Cultural Organization’s...
by carterjmrn | Jul 11, 2019 | Changing World of Work, Women Power
Following close on the heels of this blog’s recent May 21 post about Japan’s ongoing gender gap and workplace sexism, let’s get into how women’s footwear may inspire both males and females in the country to step up and give the #MeToo movement in this country some...