Women Power

A record number of working-age women now hold jobs in Japan. But a closer look at the numbers shows that this is largely restricted to part-time and entry level positions, while board room and C-suite level representation remains scarce. Despite this, a new generation of women are starting to make the changes themselves that they are not seeing from the government’s slow progress – from organizations that publicly criticize the equality of employers to a growing number of social media campaigns questioning the status quo. We detail how marketers can help this new generation of women reach their goals.

Carter Group ViewpointsAgeing and GenerationsChanging World of WorkGreen ConsumerInternationalizationJapan Mega TrendsJapan Sentiment TrackerWomen Power

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

By Dominic Carter On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one,…