Women Power

A record number of working-age women now hold jobs in Japan. But a closer look at the numbers shows that this is largely restricted to part-time and entry level positions, while board room and C-suite level representation remains scarce. Despite this, a new generation of women are starting to make the changes themselves that they are not seeing from the government’s slow progress – from organizations that publicly criticize the equality of employers to a growing number of social media campaigns questioning the status quo. We detail how marketers can help this new generation of women reach their goals.