by carterjmrn | Sep 20, 2020 | Ageing and Generations, Carter Group Viewpoints, Covid-19 Related Articles
With Covid-19 dealing a fatal blow to the economy, the information superhighway has provided a gateway for individuals and businesses in creatively responding to the crisis. Tokyo-based millennials have been particularly...
by carterjmrn | Aug 31, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends
The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long–term ramifications for the top three global economies of the United States, China and Japan. In all three markets we are...
by carterjmrn | Jul 7, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Sentiment Tracker
It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a fact that things are very different than...
by carterjmrn | May 21, 2020 | Carter Group Viewpoints, Green Consumer
At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for people whose job is to...
by carterjmrn | Mar 26, 2020 | Carter Group Viewpoints, Covid-19 Related Articles
The affront to our human nature – called social distancing – that we are now being forced to endure will, in some cases, save our lives. However for brands in the current crisis, distancing yourself from your customers is not going to be good for their health....
by carterjmrn | Feb 28, 2020 | Carter Group Viewpoints
by CarterJMRN One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged...
by carterjmrn | Feb 13, 2020 | Carter Group Viewpoints, Japan Market Entry
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup. Not only did the Japanese come out in full support, but the level...
by carterjmrn | Feb 4, 2020 | Carter Group Viewpoints, Japan Market Entry
If you want to be big in Japan, an essential step in your market research should be learning from the most successful Japanese brands. There are all sorts of bright lenses for examining the worth and status of companies out there. Lists of the Most Successful Japanese...
by carterjmrn | Jan 27, 2020 | Japan Market Entry, Market Research Methodology
Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into...