by carterjmrn | Nov 8, 2019 | Carter Group Viewpoints
Palo Alto, CA – Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which covered trends and strategies pertinent for successful entry in the Japanese...
by carterjmrn | Nov 5, 2019 | Ageing and Generations, Aging Technology
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan. Three key tech themes for preserving, empowering and...
by carterjmrn | Oct 17, 2019 | Carter Group Viewpoints
The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their male cohorts by far. Here is the latest market research on female Japanese travelers. Japanese women have got money to spend...
by carterjmrn | Apr 12, 2018 | Carter Group Viewpoints
Some of them look as though they’ve just rolled out of bed before making their YouTube upload, pausing just long enough to make a cup of coffee before hitting “record” on their camera or smartphone. Others have props and lighting, costuming, fancy graphics and their...
by carterjmrn | Feb 27, 2012 | Carter Group Viewpoints
Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year. It all started with Suntory’s use in its post-quake advertisements of Kyu Sakamoto’s famous songs from the early 60’s, Ue o Muite Aruko (English title — “I Look Up...
by carterjmrn | Jan 9, 2012 | Market Research Methodology
At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and consumer communications channels. This storm would require companies in Japan — whether foreign or domestic — to work even harder...
by carterjmrn | Aug 15, 2011 | Uncategorized
Two recent high-profile information security breaches — Sony and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security. Each of these incidents were called “perhaps the largest and/or worst information leaks in...
by carterjmrn | Aug 8, 2011 | Uncategorized
Two recent high-profile data breaches — at Sony Corp. and U.S. marketing firm Epsilon — have once again highlighted the critical importance of information security. Each of these incidents was referred to as the largest and/ or worst information leak in history and...
by carterjmrn | Jun 6, 2011 | market-research-blog
At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and consumer communications channels, requiring companies in Japan — whether foreign or domestic — to work even harder than...