Case studies

Exploring Care and Accessibility in Japan for Robotics Agency

A major technology brand wanted to understand how themes of care, accessibility and support operated within the Japanese market.

Exploration and Evaluation of the Creative Proposition

A well-known global beverage brand wanted to drive one of their sub-brand’s value growth to secure market share in a highly competitive market.

Promoting Fresh Fruits and Vegetable Exports, Retail Channels

On behalf of the Agricultural Trade Office (ATO) of the US Embassy, we researched and wrote two of its periodic ‘market overview’ reports, with the audience primarily US exporters of fruits and vegetables.

Quick Service Restaurant Market Entry

This US fast food leader wished to determine the optimal strategy for a successful launch into the Japanese QSR market.

Market Understanding and Concept Research

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their users...

Development of new digital platforms and touch-points

Our client wanted to invest in new digital platforms and touch-points which would revolutionize the business...

Connecting with the growing 50+ market

Japan’s 50+ age group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group...

Rebranding & Relaunch of Anti-Aging Skincare Brand

A well known skincare brand from the United States, with a 35+ year history in the market, wished to rebrand and relaunch...

Luxury Watch Brand Positioning Check and Ad Evaluation (Global Campaign)​

A leading global luxury watch brand wished to check its positioning versus competitors, while also evaluating a new global advertising campaign for consumer resonance (in both print and video)​

New Luxury Watch Concept Development from a Prestigious Jewelry Brand​

A well-known, international high-end jewellery brand was planning to develop a new luxury watch concept. The project team wanted to understand the needs and aspirations ...

Luxury Apparel Brand Re-positioning and Retail Flagship Launch​

A global luxury apparel brand was making final preparations for opening its new flagship store in Tokyo’s fashion mecca Harajuku, after having invested time and effort in buying back all of its previously-issued licensing agreements...

Affordable Luxury Handbags and Accessories Brand Positioning and Ad Evaluation​

A global ‘affordable luxury’ handbag and accessory brand that had experienced rapid uptake and expansion globally as well as in Japan...

Luxury Shoes and Handbags Brand Revitalization and New Design Evaluation

A global luxury shoe and handbag brand sought Carter’s assistance in understanding current luxury buyer attitudes toward this iconic heritage brand...

Luxury Handbags and Accessories Brand Revitalization and New Design Evaluation

A global luxury handbag and accessory brand wished to evaluate a new global advertising campaign, as well as a number of new design directions...

Luxury Handbags and Apparel Brand Re-positioning and Brand Relaunch

A global luxury handbag, accessory and apparel brand that had largely lost its cache due to over-licensing that had made it ubiquitous was undergoing a global brand revitalization and relaunch...

Understanding international luxury brand owner’s online & offline shopping journey for purchasing luxury items

International high-end luxury brand was interested in understanding Japanese consumers’ purchase journey...

Wound Care Innovation​

A leading global brand in wound care wanted to identify new and meaningful insights around unmet consumer needs- and highlight innovation ideas for the future of wound care.

Optimizing the Brand for Future Growth

A well-known luxury fashion brand – often loved for its handbags – conducted a qualitative study to gain a deeper understanding...

Product Usability Testing

Our client launched an online sports content platform in Japan. Yet, due to the low awareness level, the number of memberships...

Facial Care Market Entry

A well known Dermatologist Skincare brand from the US wanted to develop a winning strategy for entering the Asian market- starting with the very challenging Japanese market.

Positioning a Designer Fashion Online Shopping Platform

A well known, international, online shopping site wanted to understand their customers and competitive users’ in terms of their expectations and needs...

Market Entry through Local Partnerships

Our client launched an online sports content platform in Japan. Yet, due to the low awareness level, the number of memberships...

Japan’s Latest Craze

The global consumer insight department of an American toy manufacturing company was looking to provide its stakeholders with...

User Testing and Localization for Multinationals

A world-renowned English sports specific online streaming service wanted to understand how consumers perceive their updated website.

Understanding In-home Digital Behaviour

Our client wanted to learn how customers interact (engagement, playback and discovery) with the living room devices they are using...

Tokyo Gaming Safari

Wanting to understand the gaming market in Japan, a world-wide well known internet search company sought to explore different Japanese gaming outlets.

In-home Gamer Study

Our client wanted an insider’s view into the everyday life of gamers in Japan. Specifically, as part of developing several new games, they wanted to...

Mobile Gamers Habit and Preference Study

A well known mobile game company wished to launch a set of new mobile games in Japan. The objective of this study was to explore the playing habits...

Understanding Gaming Behaviour and Play Testing in Japan

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...

Gen Y Digital Strategy

The biggest payment brand in the world wanted to initiate a major strategy piece to understand how they can work with their banking partners to enhance digital strategy.

Uncovering Trends for Futures Studies

We revealed key issues and events that would influence the behavior of Japanese adults over the next few years, uncovering macro trends that could shape the nation’s mood and mind.

P2P Mobile Payment Innovation

Our client wanted to understand current person to person behaviours, opportunities for improvement in mobile usability, and better communication of its benefits to consumers...

Credit Card Threat Counter Strategy

In order to protect it’s strong position in the Japanese market, a global credit card brand needed urgent action to head off an aggressive competitors new growth strategy...

Regional Brand Positioning Development

A venerable and much-loved family bread spread was looking to consolidate its global brand equity by achieving a robust re-alignment of the brand’s...

Leveraging Digital For Growth

Everyone is going digital right now… and frankly customers demand it. A global insurer in Japan wanted to get ahead of the game- providing an enhanced...

Cross-Platform Engagement Testing

Our client intended to launch an online content platform in Japan. In preparation for the launch, they wanted to gain insight into user...

Smartphone Gamer Insight

An IT organization which provides a platform for entertainment media wanted to understand how mobile games currently fit into the lives of their biggest spenders.

Smart home Market Insight

Due to the smart home market size being relatively small compared to that of other technology markets, a service provider from this area of digital...

Connecting with the Senior Market

Japan’s seniors group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group.

Understanding Acceptance of Galician Canned Seafoods

On behalf of a government-supported promotion agency from Spain, we researched acceptance levels for Galician canned seafood among both food...

Informing Agricultural Cooperative Export Initiatives

In addition to our repositioning work with Meat and Livestock Australia on behalf of Aussie Beef, over the past 25 years we have helped many agricultural...

Repositioning Aussie Beef for the Discerning Customer

Aussie Beef is an icon food brand in Japan, but positioning hadn’t changed very much since the heyday of the 80’s. Consequently its value proposition...

Supporting Consumer Co-created Product Development

A well known food brand from New Zealand wanted to leverage its technological know-how in Japan’s lucrative ageing market...

Market Entry Strategy via Retail and Food Service Outlets

A popular nationwide holiday food brand from the US wanted to assess the viability of bringing its products to the Japanese market...

Development of new digital platforms and touch-points

Our client wanted to invest in new digital platforms and touch-points which would revolutionize the business...

Product Usability Testing

Our client launched an online sports content platform in Japan. Yet, due to the low awareness level, the number of memberships...

Gen Y Digital Strategy

The biggest payment brand in the world wanted to initiate a major strategy piece to understand how they can work with their banking partners to enhance digital strategy.

P2P Mobile Payment Innovation

Our client wanted to understand current person to person behaviours, opportunities for improvement in mobile usability, and better communication of its benefits to consumers...

Leveraging Digital For Growth

Everyone is going digital right now… and frankly customers demand it. A global insurer in Japan wanted to get ahead of the game- providing an enhanced...

Cross-Platform Engagement Testing

Our client intended to launch an online content platform in Japan. In preparation for the launch, they wanted to gain insight into user...

Smart home Market Insight

Due to the smart home market size being relatively small compared to that of other technology markets, a service provider from this area of digital...

Market Understanding and Concept Research

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their users...

Market Entry through Local Partnerships

Our client launched an online sports content platform in Japan. Yet, due to the low awareness level, the number of memberships...

Japan’s Latest Craze

The global consumer insight department of an American toy manufacturing company was looking to provide its stakeholders with...

User Testing and Localization for Multinationals

A world-renowned English sports specific online streaming service wanted to understand how consumers perceive their updated website.

Understanding In-home Digital Behaviour

Our client wanted to learn how customers interact (engagement, playback and discovery) with the living room devices they are using...

Tokyo Gaming Safari

Wanting to understand the gaming market in Japan, a world-wide well known internet search company sought to explore different Japanese gaming outlets.

In-home Gamer Study

Our client wanted an insider’s view into the everyday life of gamers in Japan. Specifically, as part of developing several new games, they wanted to...

Mobile Gamers Habit and Preference Study

A well known mobile game company wished to launch a set of new mobile games in Japan. The objective of this study was to explore the playing habits...

Understanding Gaming Behaviour and Play Testing in Japan

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...

Smartphone Gamer Insight

An IT organization which provides a platform for entertainment media wanted to understand how mobile games currently fit into the lives of their biggest spenders.

Gen Y Digital Strategy

The biggest payment brand in the world wanted to initiate a major strategy piece to understand how they can work with their banking partners to enhance digital strategy.

P2P Mobile Payment Innovation

Our client wanted to understand current person to person behaviours, opportunities for improvement in mobile usability, and better communication of its benefits to consumers...

Credit Card Threat Counter Strategy

In order to protect it’s strong position in the Japanese market, a global credit card brand needed urgent action to head off an aggressive competitors new growth strategy...

Connecting with the Senior Market

Japan’s seniors group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group.

Exploration and Evaluation of the Creative Proposition

A well-known global beverage brand wanted to drive one of their sub-brand’s value growth to secure market share in a highly competitive market.

Promoting Fresh Fruits and Vegetable Exports, Retail Channels

On behalf of the Agricultural Trade Office (ATO) of the US Embassy, we researched and wrote two of its periodic ‘market overview’ reports, with the audience primarily US exporters of fruits and vegetables.

Quick Service Restaurant Market Entry

This US fast food leader wished to determine the optimal strategy for a successful launch into the Japanese QSR market.

Uncovering Trends for Futures Studies

We revealed key issues and events that would influence the behavior of Japanese adults over the next few years, uncovering macro trends that could shape the nation’s mood and mind.

Regional Brand Positioning Development

A venerable and much-loved family bread spread was looking to consolidate its global brand equity by achieving a robust re-alignment of the brand’s...

Understanding Acceptance of Galician Canned Seafoods

On behalf of a government-supported promotion agency from Spain, we researched acceptance levels for Galician canned seafood among both food...

Informing Agricultural Cooperative Export Initiatives

In addition to our repositioning work with Meat and Livestock Australia on behalf of Aussie Beef, over the past 25 years we have helped many agricultural...

Repositioning Aussie Beef for the Discerning Customer

Aussie Beef is an icon food brand in Japan, but positioning hadn’t changed very much since the heyday of the 80’s. Consequently its value proposition...

Supporting Consumer Co-created Product Development

A well known food brand from New Zealand wanted to leverage its technological know-how in Japan’s lucrative ageing market...

Market Entry Strategy via Retail and Food Service Outlets

A popular nationwide holiday food brand from the US wanted to assess the viability of bringing its products to the Japanese market...

Rebranding & Relaunch of Anti-Aging Skincare Brand

A well known skincare brand from the United States, with a 35+ year history in the market, wished to rebrand and relaunch...

Facial Care Market Entry

A well known Dermatologist Skincare brand from the US wanted to develop a winning strategy for entering the Asian market- starting with the very challenging Japanese market.

Luxury Watch Brand Positioning Check and Ad Evaluation (Global Campaign)​

A leading global luxury watch brand wished to check its positioning versus competitors, while also evaluating a new global advertising campaign for consumer resonance (in both print and video)​

New Luxury Watch Concept Development from a Prestigious Jewelry Brand​

A well-known, international high-end jewellery brand was planning to develop a new luxury watch concept. The project team wanted to understand the needs and aspirations ...

Luxury Apparel Brand Re-positioning and Retail Flagship Launch​

A global luxury apparel brand was making final preparations for opening its new flagship store in Tokyo’s fashion mecca Harajuku, after having invested time and effort in buying back all of its previously-issued licensing agreements...

Affordable Luxury Handbags and Accessories Brand Positioning and Ad Evaluation​

A global ‘affordable luxury’ handbag and accessory brand that had experienced rapid uptake and expansion globally as well as in Japan...

Luxury Shoes and Handbags Brand Revitalization and New Design Evaluation

A global luxury shoe and handbag brand sought Carter’s assistance in understanding current luxury buyer attitudes toward this iconic heritage brand...

Luxury Handbags and Accessories Brand Revitalization and New Design Evaluation

A global luxury handbag and accessory brand wished to evaluate a new global advertising campaign, as well as a number of new design directions...

Luxury Handbags and Apparel Brand Re-positioning and Brand Relaunch

A global luxury handbag, accessory and apparel brand that had largely lost its cache due to over-licensing that had made it ubiquitous was undergoing a global brand revitalization and relaunch...

Understanding international luxury brand owner’s online & offline shopping journey for purchasing luxury items

International high-end luxury brand was interested in understanding Japanese consumers’ purchase journey...

Optimizing the Brand for Future Growth

A well-known luxury fashion brand – often loved for its handbags – conducted a qualitative study to gain a deeper understanding...

Luxury Watch Brand Positioning Check and Ad Evaluation (Global Campaign)​

A leading global luxury watch brand wished to check its positioning versus competitors, while also evaluating a new global advertising campaign for consumer resonance (in both print and video)​

New Luxury Watch Concept Development from a Prestigious Jewelry Brand​

A well-known, international high-end jewellery brand was planning to develop a new luxury watch concept. The project team wanted to understand the needs and aspirations ...

Luxury Apparel Brand Re-positioning and Retail Flagship Launch​

A global luxury apparel brand was making final preparations for opening its new flagship store in Tokyo’s fashion mecca Harajuku, after having invested time and effort in buying back all of its previously-issued licensing agreements...

Affordable Luxury Handbags and Accessories Brand Positioning and Ad Evaluation​

A global ‘affordable luxury’ handbag and accessory brand that had experienced rapid uptake and expansion globally as well as in Japan...

Luxury Shoes and Handbags Brand Revitalization and New Design Evaluation

A global luxury shoe and handbag brand sought Carter’s assistance in understanding current luxury buyer attitudes toward this iconic heritage brand...

Luxury Handbags and Accessories Brand Revitalization and New Design Evaluation

A global luxury handbag and accessory brand wished to evaluate a new global advertising campaign, as well as a number of new design directions...

Luxury Handbags and Apparel Brand Re-positioning and Brand Relaunch

A global luxury handbag, accessory and apparel brand that had largely lost its cache due to over-licensing that had made it ubiquitous was undergoing a global brand revitalization and relaunch...

Understanding international luxury brand owner’s online & offline shopping journey for purchasing luxury items

International high-end luxury brand was interested in understanding Japanese consumers’ purchase journey...

Optimizing the Brand for Future Growth

A well-known luxury fashion brand – often loved for its handbags – conducted a qualitative study to gain a deeper understanding...

Facial Care Market Entry

A well known Dermatologist Skincare brand from the US wanted to develop a winning strategy for entering the Asian market- starting with the very challenging Japanese market.

Positioning a Designer Fashion Online Shopping Platform

A well known, international, online shopping site wanted to understand their customers and competitive users’ in terms of their expectations and needs...

Development of new digital platforms and touch-points

Our client wanted to invest in new digital platforms and touch-points which would revolutionize the business...

Connecting with the growing 50+ market

Japan’s 50+ age group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group...

Leveraging Digital For Growth

Everyone is going digital right now… and frankly customers demand it. A global insurer in Japan wanted to get ahead of the game- providing an enhanced...

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