Market Potential for New Product

Case studies

HEALTHCARE & PHARMACEUTICALS

Market Potential for New Product

A global medical device company was planning to develop a new device. As a first step, they wanted to understand the requirements for entering the market, and the purchase journey of new devices. In addition, also wished to explore the key drivers for change, given that the new product is in demand within the mature age category.

Photo by Javier Matheu on Unsplash

OUR WORK

We first identified the usage criteria, followed by an investigation into the purchase journey among hospitals. This lead to exploring the drivers for purchase – ‘must haves’ and ‘nice to haves’ within the product category.

THE OUTCOME

As part of this multi-regional project we helped the client understand the unique traits of the Japanese market, in comparison to those of other regions. The findings enabled them to identify the criteria necessary for building and marketing their new device.

“Thanks again for providing the report – it is very high quality, excellent! Thanks for working together on this project! It has been a pleasure for us.”
- Client voice

All Healthcare & Pharmaceuticals

Let's Talk

Name*
First Last
Company*
Phone*
Email*
Message*
Consent*
I agree to the privacy policy.*
Phone
This field is for validation purposes and should be left unchanged.

Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.