P2P Mobile Payment Innovation
Person to Person payments are moving from the physical world to the digital… Our client wanted to understand not only the current P2P behaviours and gaps, but usability of the prototype mobile digital concept, actionable improvements and how to communicate its benefits to consumers and partners
Our Work
- Extended focus groups to explore current Person to Person payment behaviours, pain points and gaps
-
Exploration of the concept, detailed usability aspects and communications territories
- Prototype ‘In use’ interviews covering the concept and step by step usability aspects and optimisation
The Outcome
A regional solution that works and is more cost effective than the original business idea. A clear strategy for the team to take forward to partners and consumers
This is exactly what we needed! Thank you so much!
– Client Voice
Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.