Wound Care Innovation

Case studies

HEALTHCARE / PHARMACEUTICALS

Wound Care Innovation

A leading global brand in wound care wanted to identify new and meaningful insights around unmet consumer needs- and highlight innovation ideas for the future of wound care.

Photo by Garo Uzunyan on Unsplash

OUR WORK

32 in-depth interviews with wound care users in Tokyo and Osaka

Incorporating pre- interview diaries to understand lifestyle, activities and needs
In home IDI’s and observations on usage and behaviours
Accompanied shop alongs of the category to observe triggers and barriers to purchase
Claims and Comms evaluation
NPD ideas capture

THE OUTCOME

A detailed understanding of the wound care consumer, their needs, rational and emotional considerations around product choice and usage, and 12 written “one pager” NPD concept ideas for development and optimised claims and comms concepts

“To the Carter Team: Thank you very much for all the engagement and energy that you have put in this IDI research. I am very impressed with your team’s JP consumer/culture expertise, deep level of consumer analysis, attention to detail and team work on this project!”
- Client voice

All Healthcare / Pharmaceuticals

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Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.

Wound Care Innovation​

Case studies

Wound Care Innovation

OUR WORK

THE OUTCOME

Let's Talk

Wound Care Innovation