HEALTHCARE / PHARMACEUTICALS
Case studies
Wound Care Innovation
A leading global brand in wound care wanted to identify new and meaningful insights around unmet consumer needs- and highlight innovation ideas for the future of wound care.

Photo by Garo Uzunyan on Unsplash
OUR WORK
32 in-depth interviews with wound care users in Tokyo and Osaka
- Incorporating pre- interview diaries to understand lifestyle, activities and needs
- In home IDI’s and observations on usage and behaviours
- Accompanied shop alongs of the category to observe triggers and barriers to purchase
- Claims and Comms evaluation
- NPD ideas capture
THE OUTCOME
All Healthcare / Pharmaceuticals“To the Carter Team: Thank you very much for all the engagement and energy that you have put in this IDI research. I am very impressed with your team’s JP consumer/culture expertise, deep level of consumer analysis, attention to detail and team work on this project!”
- Client voice