Case studies

HEALTHCARE / PHARMACEUTICALS

Wound Care Innovation

A leading global brand in wound care wanted to identify new and meaningful insights around unmet consumer needs- and highlight innovation ideas for the future of wound care.

Wound Care Innovation​

OUR WORK

32 in-depth interviews with wound care users in Tokyo and Osaka

  • Incorporating pre- interview diaries to understand lifestyle, activities and needs
  • In home IDI’s and observations on usage and behaviours
  • Accompanied shop alongs of the category to observe triggers and barriers to purchase
  • Claims and Comms evaluation
  • NPD ideas capture

THE OUTCOME

A detailed understanding of the wound care consumer, their needs, rational and emotional considerations around product choice and usage, and 12 written “one pager” NPD concept ideas for development and optimised claims and comms concepts

“To the Carter Team: Thank you very much for all the engagement and energy that you have put in this IDI research. I am very impressed with your team’s JP consumer/culture expertise, deep level of consumer analysis, attention to detail and team work on this project!”

- Client voice
All Healthcare / Pharmaceuticals

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