We guide global businesses to success in Japan

CarterJMRN is a Japan-based market research agency guiding leading brands through the journey of unmasking and engaging with the needs, desires and opinions of the Japanese people. Our qualitative and quantitative experts employ UX, survey, focus group and other methodologies, coupled with a deep understanding of cultural nuances and emerging trends for insights that power excellence in human-centered decisions for bigger business impact.

Our Services

Our services cover the host of methodologies you need to unmask the consumer and activate your success in Japan

Qualitative Market Research

Focus groups and ethnography facilitate a deeper understanding of Japanese consumer’s needs and existing business opportunities.

Quantitative Market Research

Market segmentation, profiling and customized quantitative market research help companies fuel their future in Japan.

Tokyo Studio Rental

Modern rental studios for market research sessions, conveniently located in central Tokyo at Roppongi Station.

Cultural Landscaping

Cultural analysis and semiotics, ranging from immersion sessions to consumer pulse reports, reveal what is really happening in Japan.

UX Research

We study the needs, motivations and behaviors of end-users to improve the overall experience of any product or service.

Human-Centric Design

We focus on creating products and services tailored to the needs and preferences of today’s consumer. This iterative is bases on empathy for and creation with the end user.

Qualitative Market Research

Focus groups and ethnography facilitate a deeper understanding of Japanese consumer’s needs and existing business opportunities.

Quantitative Market Research

Market segmentation, profiling and customized quantitative market research help companies fuel their future in Japan.

Tokyo Studio Rental

Modern rental studios for market research sessions, conveniently located in central Tokyo at Roppongi Station.

Cultural Landscaping

Cultural analysis and semiotics, ranging from immersion sessions to consumer pulse reports, reveal what is really happening in Japan.

UX Research

We study the needs, motivations and behaviors of end-users to improve the overall experience of any product or service.

Human-Centric Design

We focus on creating products and services tailored to the needs and preferences of today’s consumer. This iterative is bases on empathy for and creation with the end user.

CarterJMRN helps you unmask Japan!

At Carter, we lay the foundation for your marketing activities in Japan, including market entry, with innovative consumer empathy methods that cover the gamut of immersive, qualitative and quantitative approaches.

These include cultural analysis and semiotics, trend watching, secondary desk research, depth interviews, ethnography, usability tests, focus groups and all quantitative survey methods.

Experts in the facilitation of collaborative problem solving, we partner with you on your journey, implementing design-thinking approaches to translate deep customer and user understanding into creative brainstorming, concept creation, prototyping and testing.

We are your guides to unmasking and engaging the needs, desires and opinions of Japanese people and helping you to translate those into action.

Our work impacts brands every day

Children’s Daily Life Study (Desk Research & Internet Survey)
Luxury Brand Purchase Intention Survey (Exit Survey)
Heated Tobacco Consumer Affective Test (Pre-recruited CLT)
Trailer Evaluation by Paper Survey (Pre-recruited CLT)
SVOD Usage/Attitudes Study (2-Phase Qual & Quant)
Mobile Gaming Segmentation Study (Internet Survey)

Brands that like working with us

Let's Talk